Free Online Form Builder

Fill your CRM with leads from your website using a powerful online form builder.

Get started with HubSpot's free online form builder.
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Create conversion-ready forms with ease using a form builder.

Create custom and integrated online forms in seconds — no technical expertise required!

Get started free

See why thousands of customers are using the HubSpot form builder on their landing pages.

  1. Streamlined form builder interface.

    Build website forms that connect to your contacts database.

    Quickly create online forms in seconds using the drag-and-drop form builder.

    Everyone who fills out your form will be automatically routed into HubSpot CRM. You can further manage the relationship with that person by setting reminder tasks, calling them, or sending them a personalized email. 

    Easily add your form onto your website in seconds, or use a standalone form page to quickly share your form with others.

  2. Custom form builder fields.

    Use a form builder that lets you create up to 1,000 form fields using a dozen different field types.

    Generate up to 1,000 form fields using a dozen different field types. Use the type that works best: text, dropdown, radio select, check box, date picker, or something else.

    Once created, drag-and-drop the questions you want to ask right into place. Simple forms mean marketers can jump right into the tool, with no technical expertise. 

    With Marketing Hub Professional, and Enterprise, you get access to smart forms that adapt the questions to each website visitor and progressive profiling, which allows you to show new questions to returning visitors.

  3. Connect online forms to automatic emails.

    Set up automatic emails and notifications based on form completions, directly from the form builder.

    Automatically send a follow-up email after a visitor completes your form by upgrading to a premium version of HubSpot Marketing Hub.

    Enroll your contacts in sophisticated lead nurturing campaigns to convert those leads into qualified leads, and qualified leads into customers. When your forms are integrated with your contacts database and your marketing automation tools, you can easily automate simple follow-ups and put time back into your day.

All-in-One Inbound Marketing Software for Your Entire Team


Publish relevant, engaging, conversion-optimized content with tools that speed up creation, keep formatting consistent, and make it easy to optimize for search.

Landing Pages

Launch landing pages that look perfect across devices, add forms optimized for completion in one click, and automatically change content based on who's viewing your page.


Create stunning email templates, automatically personalize subject lines and content for each recipient, and run A/B tests to improve open rates and clickthroughs.

Marketing Automation

Let your leads find their own path to purchase to close more deals. With marketing automation, you can use each lead's behavior to tailor emails, content, offers, and outreach at scale.

Lead Management

Access each contact's information and see every interaction you've already had. Use this data to create hyper-targeted campaigns that close more deals.


Gain insight into your entire customer journey to see which marketing assets are working the hardest. Use multi-touch revenue attribution to show how marketing impacts the bottom line.


Separate all your marketing assets by team so every user has access to the right content.

Social Media

Monitor brand mentions and relevant conversations, track engagements automatically, and schedule your social posts to be published when the right people will see them.


Plan your content strategy around topics that will elevate your authority in search engines, get as-you-type optimization advice as you're creating content, and measure real SEO ROI with integrated analytics.


Design CTAs visitors can't help but click, know who clicks which CTAs, and measure performance to optimize clickthrough rates over time.


Track the ROI of your Facebook, Instagram, LinkedIn, and Google advertising with precision, and stop struggling to justify your paid ad spend.

Salesforce Integration

Bi-directional sync with Salesforce means a record of every email open, CTA click, and form submission is at your fingertips. Use this data to score leads and create segmented lists.

Frequently Asked Questions

  • A form is a group of fields on your website that collects contact information that your customer-facing and marketing teams can use to build deeper relationships. For instance, someone may use a form to submit a support request, to ask for more information from Sales, or to download a piece of content. Forms can be standalone web pages or embedded within a site.

    HubSpot forms integrate directly with your sales, marketing, and customer service efforts to ensure that none of your customers’ valuable information gets lost, and everyone is referencing the same contact data

  • Popular features of HubSpot forms include:

    • Analytics to understand how your customers interact with your forms
    • Partitioning to keep data from specific forms separate for each individual team
    • Customizable calls-to-action to encourage users toward desired behaviors
    • WYSIWYG editor for both forms and the landing pages you design for them
    • Direct integration with Salesforce & HubSpot CRM, making it easy to keep your customer data organized and up-to-date
  • HubSpot’s forms tool is part of Marketing Hub, and you can get started with it for free. If you are looking for more advanced features to help automate and scale your marketing, HubSpot also offers Starter, Professional, and Enterprise editions of Marketing Hub.

  • Implementing forms is typically a short process. Because there is no data migration or background work needed, the implementation time is only as long as it takes you to create the form and its fields.

Finally, a form builder that’s easy to use.

Use HubSpot’s online form builder to convert visitors to leads, manage relationships, and seamlessly update your CRM.

See why over 135,000 customers use HubSpot to make marketing more human at scale.